Here is an actionable tip, how to get constructive feedback and resurrect customers. A brief explanation of what I’m doing here:
- For early days, I don’t have an “unsubscribe” link in my emails, instead, I write: “If you’d like to unsubscribe, please let me know by replying to this email.” Yes, it is CAN-SPAM Act compliant.
- If people would like to unsubscribe, they just email me back — and this is a really good chance to dig in!
- That’s where it is super important what you say. And the magic phrase is: “You don’t have to reply if you don’t want to”.
Magic! This makes people feel in control, that they are free from expectations to respond. Did this several times (fortunately few people unsubscribe from ReadByHumans) — works every time!
Try this out and let me know if this works for you!
Originally published at ksaitor.com on September 16, 2017.