Instagram is shifting away from chronological feed

Many of you have heard that Instagram is shifting away from chronological feed. One obvious reason is that sophisticated feed sorting algorithm, which Facebook been polishing for over a decade, is likely to bring even higher engagement to content on Instagram. Yay! Such a win for Instagram’s user base! Right?!

Less obvious reason is: Bye bye organic reach. Hello paid reach.
I predict that this will be Instagram’s next move. Well done grandmaster Facebook Inc!

If Instagram is to limit organic reach, there is one interesting implication. All these pretty ladies, digital nomads, travelprenuers and alike, with over 20k followers or so, will have to pay half of their bounties back to Instagram to reach their follower base.

Life never been easy on full-time Instagram models, and I’m not even sure how will they cope now…

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